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Victor Imbimbo

/Victor Imbimbo
Victor Imbimbo

About Victor Imbimbo

Victor Imbimbo is owner and CEO of Caring Today, LLC, the publisher of Caring Today Magazine and caringtoday.com, a leading information and support resource for the family caregiver community.

After receiving two degrees from Purdue University, his Bachelor of Science degree in 1975 and his Master’s degree in business in 1976, Victor began his career at the General Mills Corporation, working in brand management.

In 1978, he joined Miller Brewing Company’s marketing department. During his seven-year tenure, he rose through the ranks and directed all new product initiatives, including the introduction of the “cold-filtered” beer segment that generated nearly $1 billion in revenue.

After leaving Miller Brewing Company in 1985, Victor began his career as an entrepreneur by founding The Hadley Group, a marketing communications company specializing in “response” and “transactional” marketing. Hadley clients included Anheuser Busch, Borden Foods, Burger King, Coca-Cola, Gallo Winery, Hershey Foods, KFC, MasterCard, Miller Brewing Company, Nike, NYNEX/(Verizon), NutraSweet, Schering Plough, Schick, Warner Lambert, and Wyeth Labs. In 1991, Hadley received the industry’s highest honor when it was named Agency of the Year by Advertising Age Magazine.

In 1994 Victor sold Hadley to Havas Worldwide and in 1997 went on to established Bedrock Inc., a consulting firm specializing in business-to-business digital communications solutions. Bedrock developed the first web-based sales-force assistance system in the U. S. for a division of AOL and created HealthExchange, an online product, funded with venture capital, which allowed pharmaceutical companies to facilitate their client trial patient recruitment needs by targeting, educating, screening, and enlisting prospective participants online.

From there, Victor moved on to TBWA Worldwide, a unit of Omnicom Group, the world's largest advertising and marketing holding company. While at the company, he became Executive Vice President for TBWA/Chiat Day and President for North America of TBWA/World Health, directing consumer marketing communications programs for healthcare companies, primarily within the pharmaceutical industry, but also developing his own expertise in cardiovascular, diabetes-related, and central nervous system health conditions.

The combination of Victor’s educational background, extensive work and study of human behavior, and curiosity about building effective heath care marketing and communications programs became the foundation for his interest in and devotion to supporting the health and well-being of family caregivers—a community that is nearly 45,000,000 strong, with a range of ongoing day-to-day needs.

Thanking Our Armed Forces When They Need It Most

Memorial Day always instills in me a deep gratitude for the dedication of our armed forces: a cooperation of volunteers who commit their lives to keeping our own lives safe. Amidst the hustle and bustle of our own daily to-dos, our everyday gripes, complaints and criticisms, it’s easy to forget the sacrifices that .5% of [...]

By | June 6th, 2016|Caregiving|0 Comments

CPR: A Hands-On Way to Save a Life

The power to save a life is in your own hands, and this post will walk you through the simple step-by-steps to resuscitating someone who has collapsed and has stopped breathing or is breathing irregularly. The American Red Cross and the American Heart Association are a wealth of life-saving information and I learned several facts [...]

By | April 11th, 2016|Caregiving|0 Comments

Holy Screw-Up, Batman… This Could Happen to You!

Let’s call this an ALERT BLOG. One that could save a life! “Am I A Health Advocate”? was the title of a previous blog I posted highlighting the responsibilities associated with being an effective health advocate for the loved one in your care. These responsibilities included: • Familiarizing yourself with your loved one’s current health [...]

By | March 23rd, 2016|Caregiving|0 Comments

Learning From Joan Lunden

Joan Lunden is a familiar face to millions of Americans, thanks in large part to her 20-year career co-hosting Good Morning America. Every morning we woke up to her inspiring words and positive personality. Joan was one of the first journalists to address women's health issues and since her departure from ABC in 1997, she has [...]

By | February 22nd, 2016|Caregiving|0 Comments

One Can Help Many

Every November we acknowledge the special services our nation's 43 million family caregivers contribute to their loved ones and our country. Family caregivers are our unsung heroes, selflessly assuming the responsibility of overseeing the health and well being of a loved one when they are unable to care for themselves. Family caregivers come in all [...]

By | November 25th, 2015|Caregiving|0 Comments

A 6-Year-Old’s Guide to Leading a Happier Life

Out of the mouth of babes the saying goes, and I have never seen a more profound example of this than through a recent segment on CBS's Sunday Morning show featuring an incredible 6-year-old boy named Jayden Hayes. Jayden lost his father when he was only four, and at six, his mom passed away in her [...]

By | September 9th, 2015|Caregiving|0 Comments

Use the Good Dishes!

When I was a kid, my mother was a wonderful homemaker. She was always there for her three children, she kept a fastidiously clean home, she was a terrific cook and despite her diminutive stature -- she was 5'2" and scarcely 100 pounds -- she managed to keep us all in line. My mom always [...]

By | July 9th, 2015|Caregiving|0 Comments

80 Minutes That Can Brighten Your Life

I have always been a proponent of periodic journaling as a tool to help reduce stress: "personal" journals, "gratitude" journals, "why I can't make a 4-foot putt" journals.... The idea behind journaling is that it helps you take a step back, gather and express your thoughts, reflect on your current circumstances and put things into [...]

By | May 15th, 2015|Caregiving|0 Comments

The Positive Power of Active Listening

Yesterday, after speaking with a friend about a personal matter, I later realized I could hardly recall any specifics from our conversation despite having initiated the chat. I was both bothered by and curious about how this could happen and whether it was truly a rare occurrence. After giving the matter some serious thought, I [...]

By | March 20th, 2015|Caregiving|0 Comments

The ‘In’ and ‘On’ of Family Caregiving

During a board meeting I recently attended for a young company, the two talented founders were discussing an interesting management observation. They described the difficulties that arise when leaders focus on working "IN" the business and lose sight of working "ON" the business. When you're focused on working IN the business, you're working your tail [...]

By | February 26th, 2015|Caregiving|0 Comments