Call Us Today! 1.555.555.555|info@yourdomain.com

Victor Imbimbo

/Victor Imbimbo
Victor Imbimbo

About Victor Imbimbo

Victor Imbimbo is owner and CEO of Caring Today, LLC, the publisher of Caring Today Magazine and caringtoday.com, a leading information and support resource for the family caregiver community.

After receiving two degrees from Purdue University, his Bachelor of Science degree in 1975 and his Master’s degree in business in 1976, Victor began his career at the General Mills Corporation, working in brand management.

In 1978, he joined Miller Brewing Company’s marketing department. During his seven-year tenure, he rose through the ranks and directed all new product initiatives, including the introduction of the “cold-filtered” beer segment that generated nearly $1 billion in revenue.

After leaving Miller Brewing Company in 1985, Victor began his career as an entrepreneur by founding The Hadley Group, a marketing communications company specializing in “response” and “transactional” marketing. Hadley clients included Anheuser Busch, Borden Foods, Burger King, Coca-Cola, Gallo Winery, Hershey Foods, KFC, MasterCard, Miller Brewing Company, Nike, NYNEX/(Verizon), NutraSweet, Schering Plough, Schick, Warner Lambert, and Wyeth Labs. In 1991, Hadley received the industry’s highest honor when it was named Agency of the Year by Advertising Age Magazine.

In 1994 Victor sold Hadley to Havas Worldwide and in 1997 went on to established Bedrock Inc., a consulting firm specializing in business-to-business digital communications solutions. Bedrock developed the first web-based sales-force assistance system in the U. S. for a division of AOL and created HealthExchange, an online product, funded with venture capital, which allowed pharmaceutical companies to facilitate their client trial patient recruitment needs by targeting, educating, screening, and enlisting prospective participants online.

From there, Victor moved on to TBWA Worldwide, a unit of Omnicom Group, the world's largest advertising and marketing holding company. While at the company, he became Executive Vice President for TBWA/Chiat Day and President for North America of TBWA/World Health, directing consumer marketing communications programs for healthcare companies, primarily within the pharmaceutical industry, but also developing his own expertise in cardiovascular, diabetes-related, and central nervous system health conditions.

The combination of Victor’s educational background, extensive work and study of human behavior, and curiosity about building effective heath care marketing and communications programs became the foundation for his interest in and devotion to supporting the health and well-being of family caregivers—a community that is nearly 45,000,000 strong, with a range of ongoing day-to-day needs.

Count Your Lucky Stars

I have been receiving emails and calls from family caregivers asking about all the recent stories they are seeing about happiness. To summarize their comments, there is a feeling that if attaining happiness, even intermittently, sounds so damn easy, then why are they having so much trouble being happy? Fair question, especially if you consider what [...]

By | January 30th, 2015|Caregiving|0 Comments

Taking Charge of You

"Life is not about waiting for the storm to pass, it's about learning to dance in the rain." When I first read this quote, I wrote it off as no more than a nice message that belonged in a Hallmark card. But when I came across it again a week or so later, I started to think [...]

By | December 29th, 2014|Caregiving|0 Comments

Better Expectations

Expectancy is a funny thing. It seems the more you focus on a specific outcome, the more attainable that outcome becomes. And nowhere is this mentality more important than it is with regards to improving the quality of life of family caregivers. I once took a high-performance driving course (don't ask me why). The instructor [...]

By | October 29th, 2014|Caregiving|0 Comments

Your Excuse or Your Story

During the recent NBA Draft, I heard a story that caught my attention and I wanted to share it with you. Today, a lot of what we hear about professional basketball players focuses on their larger-than-life egos and their even larger paychecks. Amidst all this media hoopla, it's easy to forget about the little kid [...]

By | August 18th, 2014|Caregiving|0 Comments

Timeout or Burnout

For many family caregivers, the word burnout has negative connotations... but for all the wrong reasons! When I speak with family caregivers, especially in support groups, they often equate burnout with failure. Never mind the ramifications that burning out can have on a caregiver's health and well-being; it's often interpreted as a sign of weakness, [...]

By | June 5th, 2014|Caregiving|0 Comments

Am I a Health Advocate?

You are! And as a family caregiver it might just be your most important role. This past December, I was speaking to a large group of family caregivers when I asked them if they knew any heath advocates. Initially there was confusion over what an advocate was and then, later, caregivers expressed serious trepidation about [...]

By | February 26th, 2014|Caregiving|0 Comments

The Myth of the Caregiver Superhero

When I was a little kid, I thought my dad was Superman. He built homes for a living, so I always saw him in a very physical role, in control of situations, and able to handle whatever came his way. He was, without a doubt, the protector of our family. It wasn't until I became [...]

By | December 26th, 2013|Caregiving|0 Comments

Is Multitasking Actually a Myth?

When you're a family caregiver, your list of to-dos probably feels endless: doctor appointments, meting out medications, prepping meals, shopping, scheduling home visits, not to mention caring for your own family, working, and, oh, trying to carve out a few minutes of peace and quiet... and that's just Monday. In order to tackle the exhaustive [...]

By | November 11th, 2013|Caregiving|0 Comments

Get Up and Go for Brain Fitness

Last week, I was having dinner with several buddies. As usual when we get together, we had a great time catching up. We talked about everything you'd expect from a bunch of middle-age guys: jobs, golf games and lament for our struggling New York Yankees. Put aside your cheers for a second, though. Another topic [...]

By | September 4th, 2013|Caregiving|0 Comments

Assisted Living or Assisted Existing? Help Make the Difference!

A few months ago, I received an email from an elderly woman who told me I was sitting in an ivory tower and the advice I had given her about an assisted-living facility wasn't a help. I just didn't have a clue. My response was, "Mom give me a break!" I spend a lot of [...]

By | May 22nd, 2013|Caregiving|0 Comments