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Victor Imbimbo

/Victor Imbimbo
Victor Imbimbo

About Victor Imbimbo

Victor Imbimbo is owner and CEO of Caring Today, LLC, a leading information and support resource for the family caregiver community.

After receiving two degrees from Purdue University, his Bachelor of Science degree in biology (1975) and his Master’s degree in business administration (1976), Victor began his career at the General Mills Corporation, working in brand management.

In 1978, he joined Miller Brewing Company’s marketing department. During his seven-year tenure, he rose through the ranks and directed all new product initiatives, including the introduction of the “cold-filtered” beer segment that generated nearly $1 billion in revenue.

After leaving Miller Brewing Company in 1985, Victor began his career as an entrepreneur by founding The Hadley Group, a marketing communications company specializing in “response” and “transactional” marketing. Hadley clients included Anheuser Busch, Borden Foods, Burger King, Coca-Cola, Gallo Winery, Hershey Foods, KFC, MasterCard, Miller Brewing Company, Nike, NYNEX/(Verizon), NutraSweet, Schering Plough, Schick, Warner Lambert, and Wyeth Labs. In 1991, Hadley received the industry’s highest honor when it was named Agency of the Year by Advertising Age Magazine.

In 1994 Victor sold Hadley to Havas Worldwide and in 1997 went on to established Bedrock Inc., a consulting firm specializing in business-to-business digital communications solutions. Bedrock developed the first web-based sales-force assistance system, FieldGear, for a division of AOL and created HealthExchange, an online product, funded by venture capital, which allowed pharmaceutical companies to facilitate their clinical trial patient recruitment needs by targeting, educating, screening, and enlisting prospective participants online.

From there, Victor moved on to TBWA Worldwide, a unit of Omnicom Group, the world's largest advertising and marketing services holding company. While at the company, he became Executive Vice President for TBWA\Chiat\Day and President for North America of TBWA\World Health, directing consumer marketing communications programs for healthcare companies, primarily within the pharmaceutical industry, and building hands-on experience working with patients and family members navigating patient wellness and support issues surrounding health conditions including Alzheimer’s Disease, Dementia, Depression, Diabetes, Epilepsy, Hyperlipidemia, Hypertension and Pain Management.

The combination of Victor’s educational background, extensive work and study of human behavior, and curiosity about building effective heath care communications programs became the foundation for his interest in and devotion to supporting the health and well-being of family caregivers—a community of nearly 45,000,000 noble individuals with considerable day-to-day needs.

Disrupting Limiting Beliefs!

When I was 16, I made a decision for a life reboot. I chose to go to military school! As a 16 year old, I was living a pretty normal life for a suburban kid being raised in the ’60s. I was being raised in a middle class neighborhood in northern New Jersey, going to [...]

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Family Caregivers: Choose To Be Happy!

Easier said than done, right? Well, maybe not. Working with family caregivers, I see a wide range of attitudes and emotions that exist within this large community of very special people. What I find especially interesting is that some family caregivers, faced with similar responsibilities, are happier and have a more positive attitude. Consequently, they [...]

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A Personal Story About Personal Choice

Several years ago, seven buddies and I went on a golf trip to Scotland. It was wonderful, a lot of great golf on some of the most majestic golf courses in the world. But the real treat was our camaraderie, giving each other a hard time both on and off the course. We had a [...]

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Getting the Best of Guilt

I have been a family caregiver for 10 years. And if there is one emotion that I have experienced throughout this time, it is guilt. And it's one complex emotion. First, there is both "healthy" and "unhealthy" guilt. Healthy guilt is an emotion that can be very constructive and help shape us as people, especially [...]

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No Time Like The Present

Life is unfair. Life is fragile. Life is short. How many times have you heard those phrases? How many times has something happened in your life that has confirmed them? And how many times after incidents of sorrow were you determined to have a more in-the-moment life -- only to forget this new philosophy in [...]

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Putting the “I” in Caregiving

Like most kids growing up in the 1950s and 1960s, I played a lot of sports. After school. On weekends. In the rain. In the snow. Even in the dark. Over nearly 20 years of playing organized sports, I must have had at least 10 coaches tell my teammates and me, "There is no 'I' [...]

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Today, Monica, Sharon and Dennis reminded me…

…what it means to be caring in a soulful way! Since the start of the COVID-19 crisis, we have seen so many examples of heroic behavior. My God, just look at our healthcare first responders… doctors, nurses, physician assistants, hospital administrators, hospital maintenance personnel, lab couriers, EMS technicians, our police and firefighters, and every touch [...]

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Point Your Ship

I have a saying, “If you don’t know where you’re going you’ll never know when you get there.” . If you are anything like my family you are rolling your eyes and saying thinking “I have a perfect place for you to go! ” !. Whoa, not so fast, let me explain… In the past [...]

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The novel coronavirus (COVID-19) has all of us thinking and talking about the best way to protect family members, friends and ourselves. There is no group of people where this is causing more consternation than within the family caregiver community. First, before we even get started with the focus of this blog...building an emotional connection [...]

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Caring for the Caregiver

I have been a family caregiver for my wife, Jill, since 2002. During this time, I have learned a lot about myself…some good things and some, well let’s just say, areas where I could use some work. Few of us ever think about being a family caregiver before the need actually arises. Acquiring the family [...]

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