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Victor Imbimbo

/Victor Imbimbo
Victor Imbimbo

About Victor Imbimbo

Victor Imbimbo is owner and CEO of Caring Today, LLC, a leading information and support resource for the family caregiver community.

After receiving two degrees from Purdue University, his Bachelor of Science degree in biology (1975) and his Master’s degree in business administration (1976), Victor began his career at the General Mills Corporation, working in brand management.

In 1978, he joined Miller Brewing Company’s marketing department. During his seven-year tenure, he rose through the ranks and directed all new product initiatives, including the introduction of the “cold-filtered” beer segment that generated nearly $1 billion in revenue.

After leaving Miller Brewing Company in 1985, Victor began his career as an entrepreneur by founding The Hadley Group, a marketing communications company specializing in “response” and “transactional” marketing. Hadley clients included Anheuser Busch, Borden Foods, Burger King, Coca-Cola, Gallo Winery, Hershey Foods, KFC, MasterCard, Miller Brewing Company, Nike, NYNEX/(Verizon), NutraSweet, Schering Plough, Schick, Warner Lambert, and Wyeth Labs. In 1991, Hadley received the industry’s highest honor when it was named Agency of the Year by Advertising Age Magazine.

In 1994 Victor sold Hadley to Havas Worldwide and in 1997 went on to established Bedrock Inc., a consulting firm specializing in business-to-business digital communications solutions. Bedrock developed the first web-based sales-force assistance system, FieldGear, for a division of AOL and created HealthExchange, an online product, funded by venture capital, which allowed pharmaceutical companies to facilitate their clinical trial patient recruitment needs by targeting, educating, screening, and enlisting prospective participants online.

From there, Victor moved on to TBWA Worldwide, a unit of Omnicom Group, the world's largest advertising and marketing services holding company. While at the company, he became Executive Vice President for TBWA\Chiat\Day and President for North America of TBWA\World Health, directing consumer marketing communications programs for healthcare companies, primarily within the pharmaceutical industry, and building hands-on experience working with patients and family members navigating patient wellness and support issues surrounding health conditions including Alzheimer’s Disease, Dementia, Depression, Diabetes, Epilepsy, Hyperlipidemia, Hypertension and Pain Management.

The combination of Victor’s educational background, extensive work and study of human behavior, and curiosity about building effective heath care communications programs became the foundation for his interest in and devotion to supporting the health and well-being of family caregivers—a community of nearly 45,000,000 noble individuals with considerable day-to-day needs.

One Vision. Quality Care for Thousands.

Last year, I was playing golf with a friend, Bruce Yablon, when the subject of Northern Westchester Hospital came up. Bruce was on the Board of Trustees and I was telling him I had recently interviewed and written an article about Marian Hamilton, the founder of the hospital’s Ken Hamilton Caregiver Center, which is a [...]

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Passing the Time Productively!

Recently, I accompanied my wife Jill to her annual mammogram exam. Since Jill was diagnosed with breast cancer 12 years ago, I do this every year. I would like to think I am getting better at the waiting room part, however, I still notice when waiting, my heart rate is a bit quicker, my thoughts [...]

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Sir, Would You Like My Seat?

Recently, my wife Jill and I were traveling home on the subway from a New York Knicks basketball game. Jill was sitting, and I was standing in the crowded subway car when a young woman, probably in her mid-twenties who was sitting, looked at me and said: “Sir, would you like my seat?” With a [...]

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Just One Minute. Save A Life!

Last year, I wrote about the importance of increasing awareness and education for Hands-Only CPR, in large part because each year in the US, there are an estimated 350,000 resuscitation attempts. Nearly 70% of those CPR events happen at home in the hands of a family member. But there’s a particularly frightening wrinkle in this [...]

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When Option B Is Option A

Grief comes in many shapes and sizes. When most hear someone is grieving they assume the person is reacting to the death of a loved one or friend. But, as family caregivers know all too well, when faced with the responsibility of providing care for a loved one in poor health, “grief” can be a [...]

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A Life Well Lived

My father-in-law, Stanley, recently passed away. Nearing 95 years of age, God bless him, he lived a wonderful life. Stanley was a character in the greatest sense of the word. Born and raised in Brooklyn, New York, he was street-smart and blessed with incredible raw intelligence. Stanley was a World War ll veteran, had a [...]

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Flying Above the Turbulence

When I was 20 years old, flying to and from college, I was so anxious about the possibility of turbulence that I began driving the 1,000 miles each way to avoid it. It was at that point I decided to get a pilot’s license in an effort to confront my fear head on and learn [...]

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HItting The Curveball

This time, every year, the little kid in me starts to resurface. March marks the start of spring training for Major League Baseball…as well as the countdown to the season opener in early April. Raised right outside of New York City, I was a BIG New York Yankees fan. I grew up during an exciting [...]

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Ten Minutes to Change Your Life

We know how stressful being a family caregiver is. The unpredictable demands can make planning difficult and, unfortunately, one of the first things to fall by the wayside is “me time.” For the past 14 years, during my many conversations with family caregivers about the importance of daily “me time,” I usually see plenty of [...]

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Maybe It’s More Than Just Getting Older

During the recent holidays many families gathered and celebrated together. This is often a time when you get to see family members you haven’t seen in awhile. And while wonderful, it can also be a bit startling, especially if an older relative isn’t quite acting “themselves.” They are more forgetful, maybe somewhat aloof or a [...]

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