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Victor Imbimbo

/Victor Imbimbo
Victor Imbimbo

About Victor Imbimbo

Victor Imbimbo is owner and CEO of Caring Today, LLC, a leading information and support resource for the family caregiver community.

After receiving two degrees from Purdue University, his Bachelor of Science degree in biology (1975) and his Master’s degree in business administration (1976), Victor began his career at the General Mills Corporation, working in brand management.

In 1978, he joined Miller Brewing Company’s marketing department. During his seven-year tenure, he rose through the ranks and directed all new product initiatives, including the introduction of the “cold-filtered” beer segment that generated nearly $1 billion in revenue.

After leaving Miller Brewing Company in 1985, Victor began his career as an entrepreneur by founding The Hadley Group, a marketing communications company specializing in “response” and “transactional” marketing. Hadley clients included Anheuser Busch, Borden Foods, Burger King, Coca-Cola, Gallo Winery, Hershey Foods, KFC, MasterCard, Miller Brewing Company, Nike, NYNEX/(Verizon), NutraSweet, Schering Plough, Schick, Warner Lambert, and Wyeth Labs. In 1991, Hadley received the industry’s highest honor when it was named Agency of the Year by Advertising Age Magazine.

In 1994 Victor sold Hadley to Havas Worldwide and in 1997 went on to established Bedrock Inc., a consulting firm specializing in business-to-business digital communications solutions. Bedrock developed the first web-based sales-force assistance system, FieldGear, for a division of AOL and created HealthExchange, an online product, funded by venture capital, which allowed pharmaceutical companies to facilitate their clinical trial patient recruitment needs by targeting, educating, screening, and enlisting prospective participants online.

From there, Victor moved on to TBWA Worldwide, a unit of Omnicom Group, the world's largest advertising and marketing services holding company. While at the company, he became Executive Vice President for TBWA\Chiat\Day and President for North America of TBWA\World Health, directing consumer marketing communications programs for healthcare companies, primarily within the pharmaceutical industry, and building hands-on experience working with patients and family members navigating patient wellness and support issues surrounding health conditions including Alzheimer’s Disease, Dementia, Depression, Diabetes, Epilepsy, Hyperlipidemia, Hypertension and Pain Management.

The combination of Victor’s educational background, extensive work and study of human behavior, and curiosity about building effective heath care communications programs became the foundation for his interest in and devotion to supporting the health and well-being of family caregivers—a community of nearly 45,000,000 noble individuals with considerable day-to-day needs.

Holidays and the Alzheimer’s Family

During the holidays, the added pressure of shopping, finishing year-end work, and organizing family get-togethers make it all too easy to lose sight of the specialness of the season. This can be especially true for family caregivers. Families come in all shapes and sizes, but one family model that I find is often ignored is [...]

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Achieving “Life Balance” for Family Caregivers

November was National Caregivers Month and for years, my company, Caring Today (Caring Today), used this time to invite family members to acknowledge a caregiver in their life. I have read over a thousand stories describing all types of caregiving situations, from adult children caring for an elderly mother and father to a young teenager [...]

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A Gift From Jack

This morning, I was sitting in the courtyard next to our home working on my computer. The weather was terrific, clear and breezy. I was focused on a deadline that needed my full attention, but that didn’t stop me from enjoying the terrific weather…and a wonderfully robust, rich brown-wrapped cigar. As I settled in, I [...]

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Thanking Our Armed Forces When They Need It Most

Memorial Day always instills in me a deep gratitude for the dedication of our armed forces: a cooperation of volunteers who commit their lives to keeping our own lives safe. Amidst the hustle and bustle of our own daily to-dos, our everyday gripes, complaints and criticisms, it’s easy to forget the sacrifices that .5% of [...]

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CPR: A Hands-On Way to Save a Life

The power to save a life is in your own hands, and this post will walk you through the simple step-by-steps to resuscitating someone who has collapsed and has stopped breathing or is breathing irregularly. The American Red Cross and the American Heart Association are a wealth of life-saving information and I learned several facts [...]

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Holy Screw-Up, Batman… This Could Happen to You!

Let’s call this an ALERT BLOG. One that could save a life! “Am I A Health Advocate”? was the title of a previous blog I posted highlighting the responsibilities associated with being an effective health advocate for the loved one in your care. These responsibilities included: • Familiarizing yourself with your loved one’s current health [...]

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Learning From Joan Lunden

Joan Lunden is a familiar face to millions of Americans, thanks in large part to her 20-year career co-hosting Good Morning America. Every morning we woke up to her inspiring words and positive personality. Joan was one of the first journalists to address women's health issues and since her departure from ABC in 1997, she has [...]

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One Can Help Many

Every November we acknowledge the special services our nation's 43 million family caregivers contribute to their loved ones and our country. Family caregivers are our unsung heroes, selflessly assuming the responsibility of overseeing the health and well being of a loved one when they are unable to care for themselves. Family caregivers come in all [...]

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A 6-Year-Old’s Guide to Leading a Happier Life

Out of the mouth of babes the saying goes, and I have never seen a more profound example of this than through a recent segment on CBS's Sunday Morning show featuring an incredible 6-year-old boy named Jayden Hayes. Jayden lost his father when he was only four, and at six, his mom passed away in her [...]

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Use the Good Dishes!

When I was a kid, my mother was a wonderful homemaker. She was always there for her three children, she kept a fastidiously clean home, she was a terrific cook and despite her diminutive stature -- she was 5'2" and scarcely 100 pounds -- she managed to keep us all in line. My mom always [...]

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